2 Publicity Tips for Your Small Business Tweet

One of the biggest challenges that any owner of a small business faces while trying to publicize the same is the limited budget that they have in their kitty for the exposure and advertisement and spreading of the word regarding their business. In case you are thinking that something on these lines of advertisement is necessary for the big companies alone and you can well do without it thanks to word of mouth, well, you are nothing but extremely mistaken in your ideas.

One of the most important necessities of any small business is to find their footing in a competitive market and this is why marketing, advertising and spreading the word with a moderate budget is extremely necessary. Here are 2 cost effective ways to implement the same:


1. Speak And Write About Yourself

One of the most cost effective yet productive ways of getting across the town spreading word about your business is to talk to people about the same and also write about it. You are encouraged to talk about your venture and the various services that you provide at the many gatherings that you might be attending. This might be a small gathering of friends, a large public gathering, the Sunday mass, or just about anything. This will get people interested in whatever it is that you are selling via your business and rest assured that you will be enjoying a high conversion rate for this. You can also get yourself an answering service in order to help you with these people in case they try and get in touch with you.

In case you think that public speaking is not your forte, you can always fall back on the mighty pen and use your writing skills to promote your business yourself by writing pieces and articles about it on magazines and other business related publications that are available in your area. This will ensure that you are reaching a larger reader base and are thus far better than speaking. Combining these 2 activities optimally will give you amazing results!


2. Sponsor A Local Charity Event

You must have heard about corporate social responsibility, right? Well, you can start off with your own small and local version of the same by sponsoring a local charitable organization or an event in order to gain some goodwill and some much needed publicity for your company.

At the same time in case you think that sponsoring a whole charitable foundation is beyond the financial ability of your business, you can always set up a co-sponsored charitable organization with someone else who is ready to split the burden with you. Remember that a little charity and giving back something to the society which will prosper your business in the future is a very good idea and a winner campaigning move.
These 2 extremely effective but light on the pockets method of publicizing your small business will prove to be extremely helpful in the long run.

Tags: Small business, Business, Charitable organization, Public speaking, Sponsor (commercial), New York City, Fidelity Investments, Small Business Administration