3 Ways To Get Others To Do Your Marketing For You


Marketing is a big job and it’s something you have to do regularly in order to reap the rewards. You shouldn’t cut corners in your marketing, of course, but if you could find ways to get some free help with it, wouldn’t that be good?

Did you know your customers can help you with your marketing?

If you do a good job and deliver for your customers, they’ll happily go out of their way to promote your brand. Not only can their help save you time and money butword of mouth marketing can be one of the best ways for you to attract even more happy customers.
Read on for some of the ways others can help you with your marketing:

1. Reviews

Product reviews are very valuable to your small business. Many people who shop online for a product or service will read reviews to help them make a decision. Your customers’ reviews and testimonials work wonders for helping you build credibility and trust with prospects.
No matter how well you tell people that you are an expert in your field, a positive review from a customer works better to make people take a chance in buying from you.
Consider adding a testimonials section to your website, if you don’t already have one. When you receive positive feedback, ask if you can share it. Actively managing your online reputation is also wise as you can find good reviews to share. Also pay attention to any not-so-good reviews to help you learn, improve, and grow.

2. Social Media

Social proof is powerful. Building a social media presence provides great opportunities to converse with your customers. When customers and prospects converse with your business publicly, they are opening the door to possible future business opportunities.

Every time your followers hit ‘like’ or ‘re-tweet’, they’re marketing your small business.

A good social media strategy will help you reap some significant rewards. The viral effect of a brand’s community can be amazing for business growth!

3. Referrals

Word of mouth referrals are great. It costs you nothing to acquire a new customer when this happens and referrals often become repeat and long-term clients.
Encouraging referrals is a great way to get customers to help you find new customers. Incentives work great. If you can offer incentives for referrals, you’ll get the attention of happy customers who want to be rewarded for helping your company succeed.
Happy customers will also do referrals for free when they see that you go above and beyond the average call of duty. Provide an above average customer experience andbe their favorite salesperson!

Don’t be afraid to ask happy customers for referrals.

Having go-to resources for client referrals and publishing case studies can be great for business. By illustrating your success with others, you can remove the barriers to buying for those who are shopping around and looking at you as a potential supplier.
You can’t rely on customers to do all of your marketing for you but with the nature of the internet, along with offline marketing and word of mouth referrals, the right strategies could see your cost of marketing go down and your results go up. Way up!
Tags: Small business, Business, Customer, Marketing, Review, Word-of-mouth marketing, Marketing and Advertising, Social Media

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5 Reasons to Start Blogging Today

There are as many reasons to blog as there are blogs. People have their own reasons to start one, but they can usually be boiled down to a few major categories. See if one of these categories fits why you want to start a blog.

1. You want to establish your expertise—You could start a blog to help your chances in a job search, to launch a public speaking career, or to show all those jerks from high school that your knowledge of mollusk mating habits was not esoteric and useless. This is also a good way to improve your own knowledge in your field. You need to keep up with what’s going on to tell your readers about it. So, if nothing else, blogging forces you to stay current in your industry.

2. You want to market or sell something—One reason businesses have a blog is to make money. Another is to engage with their customers. They use their blogs to engage directly with their customers, and to help them make buying decisions about their products or services. You may not sell anything on your blog, but you can sell things because of it. You can showcase your products and drive people to your website and shopping cart, which will increase sales. Many businesses are embracing blogging as a new marketing tool, which is why we know it isn’t going away any time soon. Once the business world picks something up, it’ll be around forever. Many businesses still use fax machines, if that tells you anything…

3. You have something to say—Whether it’s personal observations about life, political beliefs, or knowledge you want to impart, you want a place to publish your thoughts. Even if you write your blog for just three people, it’s important that you have a platform to stand on. Blogging lets you do that. We know bloggers who only started out writing for a few friends and now measure their readers by the thousands each month.
It is worth noting that sharing personal beliefs on a blog for professional branding can backfire. Keep in mind that potential employers may read your blog, and getting too personal or too controversial can keep you from getting the job.

4. You want to share your passion—Many blogs are about a passion or hobby someone has. Photographers, collectors, and writers have all been able to showcase their talents or acquisitions through blogging. Whether it’s the photographer who uploads her best wedding photos or the antique tractor collector who’s showing off his latest steering wheel, bloggers have been able to share their passions with other people like them.

5. You want to be a part of a community—The great thing about sharing your passion is that people who share that passion will soon find you. If you write about marble collecting, other marble collectors will find you on the search engines and any networks where marble collectors hang out. You can share information via your blogs, talk about upcoming events, and eventually meet face to face at the Marble Collecting Convention. (Yes, there really is one.)

Blogging is an excellent way to sell your story and your ideas to a consuming population. Now… get out there and start writing.

Tags:  Blog, Business, Yes (band), Fax, Marble, Knowledge, Public speaking, Marble Collecting Convention


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10 Tips To Improve Productivity In The Workplace

While employees are certainly responsible for the level of productivity in a business, the level of organisation and other factors from the management side are just as important. Here are a few things to take into consideration when trying to raise the level of productivity.
1. Create a Pleasing Environment
If your team is a team and not a pit of gladiators fighting against each other, your company will get a lot more things done.
It’s a lot better to have a group of people who work together, help and feed ideas to each other, than people who need to watch their back and try to keep all good ideas for themselves for fear of the competition.
2. Make Your Employees Happy
Underpaid, overworked employees will eventually flee your company in droves. Give them good benefits, a good pay for the work they do and occasional rewards when they excel, and you’ll have them stay, providing step 1 is in place.
3. Assign Proper Roles
If things don’t get done it might be for several reasons:
a. Someone is incompetent along the line – due to either not knowing their job or to not being particularly on the ball
b. The workflow bottlenecked somewhere
c. There is no one in charge or there is no position to take care of it
You solve these issues by:
a. Training your personnel and locating the ones that are not capable of doing their job and put them onto some other task
b. Reorganise the workflow and redistribute the workload, but if those aren’t enough hire more personnel
c. Put someone in charge or be quick at spotting where a new position needs to be created to deal with the traffic that is meeting a dead end
4. Make Sure Your Employees Have All They Need
If they are going to do work that needs a powerful computer, while trying to keep the costs down, make sure you give them one that is capable of doing the functions it needs to do. Getting a slightly more expensive computer now might save you money by cutting down execution times.
Make sure they have enough printer toner if they have a printer for example, and make sure it’s stocked up or quickly ordered. A secretary would find it very hard to send your personalised letters by the end of the day without it.
Same goes for supplies and office stationery.
5. Communicate
Be transparent when possible. Hold staff meetings, let people know they can reach you whenever they need to, within limits of course. If you are the manager of a company with 700 people it might be a little hard to speak to everyone.
Regardless there should always be clear communication between people in a business, a misunderstood order might cause a lot of hassle later.
6. Encourage and Motivate
Don’t give feedback only when it’s negative. It’s all well and good to consider perfection as the norm so that it goes unacknowledged, until you realise that nobody’s perfect and the lack of recognition makes people think they good efforts are not valued.
7. Set Realistic Targets
You can’t really get anything done without targets. Sometimes there will just be situations where you have to get things done quickly, but a frantic workplace can’t be the norm unless you want to stress your employees to death.
It’s also a very good idea to encourage your employees to set targets by themselves. If they do they will gain more control over their workload and will realise they can produce more.
8. Plan When Needed
Plans are important. Don’t forget to set them and let your employee knows what they are so that they can move in the right direction. Hold meetings when required.
9. Act When Needed
Which should be way more often than when you hold meetings. You need to have people actually do the jobs, if you just bombard them with meeting after meeting after meeting they will not get anything done.
10. Implement Options for Training
Things evolve, especially technology. Make sure you keep your staff up to date with courses or in-house training.
Do you have any tips for improving productivity — or, even better, any horror stories of productivity drives gone wrong?
Let us know in the comments!
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5 Tips for Enterprises to Enhance Google Drive Adoption



Bangalore: With several cloud offerings in the market it becomes a little difficult for enterprise to choose the one that fits their budget. But enterprises do need to maximize their productivity and the best option for business is Google Cloud.


So for enterprises who already have adopted Google Cloud, how can you increase the value? How can you improve your storage system? The best answer is Google Drive.


Google Drive is a powerful collaboration platform that allows users to develop documents, spreadsheets, presentations, drawings, and business forms. With Google cloud, users can share data’s such as documents, spreadsheets, presentations, drawings, and business forms with colleagues, customers and partners. This maintains document iterations arranged, reducing the number of duplicated documents. Recently, Google Drive has been grabbing a lot of attention because of its low cost and high business value.


However the transition from the traditional methods is still slow. Enterprises are still depending on their businesses up on desktop-based tools like Microsoft Office. A successful adoption of Google Drive within an organization covers many factors such as ability of businesses and IT managements to provide better information, highlighting successful use-cases and by providing high-quality training.


With that here are 5 steps for enterprises for improving their Google Drive adoption.


#1 Communicate a clear plan:


Enterprises are still unaware of the latest trends and changes within the technology. So the first step for an excellent Google Drive adoption is to train and change the management plan within the enterprise. Factors such as technology co-existence, productivity suites and migration technique must be considered.


#2 Provide training:


The second step where enterprises must focus more is training. Training will increase users comfort level with Google Drive so that employees can primarily focus on business goals of their organization. Also, apt guidance can focus workers on organizational policies on naming documents, sharing, searching, and developing better organization ofdocuments within the Drive.


#3 Prepare a rich template gallery:


Organizations need to have a good library for all their important documents. This kind of course can assure users to store their documents with consistency and format.


Linking to templates from the corporate intranet site and allowing employees to access high-use documents like Meeting Agendas, Project Plans, Action Items Lists, Proposals and Statements of Work are the best examples.


#4 Lead by example:


Another method for easy adoption is to lead by example. Senior business and IT managers can lead the way by using Google Drive for day-to-day activities. Managers can create departmental surveys in Google Forms, share spreadsheets with their teams, create documents in Google Docs and share with teams.  This also helps in boosting the employee morale, which obviously increases the rate of approval of Google Drive.


#5 Create a document library:


Making important organization-wide documents and policies available in Google Drive and sharing them with the entire organization by creating links from the corporate intranet, is the best way to augment Google Drive adoption. Organizations also need to let users know about the availability of template library. These templates must be arranged into a slick experience with corporate branding and colors. Companies also must educate users as to where they can find the most up to date information, for example in corporate handbooks, department and organization policies.

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5 Facebook Marketing Resources You Didn't Know About


A few years ago, many of us were skeptical about how Facebook was going to get marketers to spend a significant amount of time and money on their platform, which is clearly not the case these days. One thing I'm sure of now is that Facebook advertising is here to stay.
According to the State of Inbound report HubSpot put out this year, "42% of marketers say Facebook is critical or important to their business." That percentage has gone up 75% from where it was just a few years ago. Talk about up and to the right!
With all that pickup, one would expect Facebook to have some resources out there to help us market our companies more effectively on Facebook. Never fear, for these resources exist! Unfortunately, they are somewhat hidden. Here are five pages and resources worth exploring if you are looking to drive traffic and sales through Facebook.

Facebook Marketing Page

Say what? Yup. Believe it or not, Facebook runs a page (with over 2 million likes, by the way) that they manage actively to help marketers use Facebook more effectively. They often post about webinars they are holding for marketers, answer specific questions posted to their wall, and spotlight valuable statistics that could help you make the case in-house to dedicate more resources to Facebook. 

Facebook Advertising Page

For those of you looking to try your hand at Facebook ads, you might find there aren't a ton of resources out there to help you get set up and running smoothly. Luckily for us, Facebook has been investing in their help documentation. In this section, they outline how things work, show off some success stories, and answer top questions. You can also find some contact information for those nagging questions you can’t quite figure out.

Facebook Business Page

This might be one of the least known resources that Facebook has put together. Instead of just focusing on how you can set up an ad and spend money with Facebook, they have worked to put together information on how you can get the most out of Facebook as a business. The page covers the basics like building a page and conversation etiquette, but it also gives tips on how to engage your audience and influence friends.


Facebook Studio

This is by far my favorite of all the resources Facebook has put together for marketers. Here you will find a gallery of creative Facebook campaigns, explore award-winning campaigns, a directory agencies experience in Facebook marketing campaigns, and more.


Facebook Studio Edge

This is a brand new resource for those looking to take Facebook campaign creation in house. Recently released, Facebook Studio Edge is an online course that walks a user through critical knowledge pieces like measurement, research, resources, and tools to help with Facebook marketing. You can request beta entry and get started today. I’m super excited to see them operationalize this learning curve a bit with the facebook studio edge series.

Whoa, that's a ton of good stuff!

We were fortunate enough to host Facebook in the office a few weeks ago, and we were really impressed (but mainly surprised!) to hear about all of these great resources. As more of our time and budget shifts to Facebook, be sure to lean on the resources above to help steer you in the right direction. Perhaps one of the best advantages of investing in Facebook is that they are home to a community of others trying to do the same thing. Connect with other community members on the pages above, and see how you can help each other succeed. Best of luck to you all!
If I missed any other Facebook marketing resources (they don't have to be hosted on Facebook like the list above) feel free to leave them in the comments below!
Tags: Facebook, HubSpot, Marketing, Business, Online Communities, Social Networking, State of Inbound, Facebook Advertising PageEnhanced by Zemanta

6 Tips To Get Your Startup Off The Ground


Zumper’s seed round story is far from perfect. Like most first-time founders, we screwed stuff up at every stage, from having no estimation of what valuation cap we should set, through to really stupid meeting scheduling, which led us to take several quite important calls from our Zipcar. Which echoed. A lot.
Despite the challenges, we got there and are now humbled to work alongside a set of fantastic investors.
Below are some simple and hopefully immediately applicable lessons I drew from the experience of raising the round. There’s no magic formula, and the right approach will of course vary across investor classes and industries, but these lessons are consistent with those we hear from other founding friends.
1. Go In Warm
Super simple, but super important. VCs and angels pay significantly more attention to investment decks or emails they receive that come with the token ‘please meet this great entrepreneur’ from a peer or friend of theirs.
Use any means possible to get this warm intro. LinkedIn is an obvious starting place. An awkward email to your ex-girlfriend or boyfriend might be another. Hell, find me if I can help. Hustle. Hustle. Hustle. It’s a lot harder to grab their attention once you’re consigned to their ‘Other’ Inbox.
2. Show Data
There was a recent article on TechCrunch that argued that you don’t need to present a prototype to raise a seed round.
I couldn’t disagree more.
If you’re a tried and tested entrepreneur you may get away without a product or traction. But if you’re like the majority of founders, you’ll need to show that you’ve tested a couple of hypotheses and that there’s a real market opportunity out there. It’s easy to build and test a minimum viable product these days.
We spent 50 percent of our time in VC meetings discussing one of our 14 slides. This particular slide – in simple graphics – portrayed the uptick we’d created for clients using our alpha site. That one slide dominated every conversation and helped us pitch the end-game of where we could be in five years.
3. Absolutely Don’t Tell VCs You’re Going To Crush It
Instead of telling them that your market is a $10 billion opportunity (watch them yawn), focus on explaining why you think that opportunity still exists. Why haven’t other startups eaten up this space, and how are you going to address these barriers?
Humility and confidence are friends, not enemies. A professor once told my graduating class that. That’s so true.
4. You Are Going To Get Rejected
A couple of years ago I had the privilege of working as an intern for Niklas Zennström, founder of Skype, now founder of Atomico Ventures. One story he told blew my mind: Skype was rejected countless times by investors before being backed. Skype.
This is not to say you’ll definitely raise money. It’s not easy out there, and 2013 might be harder still. But, if you do get a series of early rejections, don’t necessarily give up.
We were rejected several times. Some VCs told us we were too early; others told us that our market was too small. I promise that you’ll hear this. Don’t be put off until you have consistently heard the same advice multiple times. Just don’t give up early. Some of our earliest rejections are now interested in what we’re doing again.
5. Negotiate And Close Fast
First, don’t be afraid to ask investors to match the best offer you have. We improved our valuation cap by 50 percent in 48 hours by rallying our investors behind the most favorable term sheet on the table. It’s tough to go up against big VCs, but if they like you, they like you. The negotiation on valuation means less to VCs in the early stages than it will to you and your team. Play up to that imbalance. It favors you, not them.
Second, “yes” does not mean “yes.” Put the Champagne back on ice. It took us four times as long to close our seed round as it did to get verbal commitments. The whole process took five months. That’s quite skewed as we had a series of VCs in our round – a different proposition to having a couple of angels – but in general it’s a fair warning. The legal back and forth takes time. Investors can be less responsive about the ‘boring’ stuff. Move quickly and get it done.
6. Day One Is Also Day Zero
You’re funded, and the money’s in the bank. What happens tomorrow? You’re raising again.
From the day you’re funded, you’re raising your next round. Send monthly updates to your investors. Hang out at their events and get to know them. And don’t be scared to ask for help. I’m sure Zumper’s investors would agree that I’ve been pretty aggressive about asking them for support. Investors will respect you more as a founder if you admit there are various problems you need their help to solve. Humility is king.
Enhanced by ZemantaTags: TechCrunch, Seed money, LinkedIn, Victoria Cross, Zipcar, Minimum viable product, Venture capital, $10 billion

15 Email Hacks to Increase Productivity

Given the competing demands of owning a business, managing a team of employees and trying to keep my personal life together, I spend an average of about 4-5 hours a day answering email messages.  I answer emails while I’m in and out of calls, sitting in meetings or working from coffee shops, using everything from my iPhone to my Android phone, my iPad and my computer (though most of my email activities are carried out on mobile devices these days).
Since email management plays such a big role in my life, it’s important to me that I’m as productive as possible when it comes to responding to messages.  The following hacks have all helped me to keep up with my messages and maintain “Inbox Zero” for the last eight months – I hope you find them helpful as well!
1.       Respond to simple messages first thing in the morning.
Plenty of productivity gurus will tell you not to check your email messages first thing in the morning, but let’s be realistic – it’s almost impossible to resist clicking into your inbox when you first wake up.
So, instead of saying that you shouldn’t even peek at your messages before cranking out a few hours of productive work, I recommend taking a “middle of the road” approach.  Check your messages first thing in the morning, but only respond to items that can be handled in one minute or less.  Delete anything that you don’t need to follow up with, answer simple questions and then flag any messages that will require more time to respond to for your attention later in the day – after you’re able to get some work done.
2.       Centralize your email activities from within a single account.
These days, having multiple email accounts is the norm – but checking all of these inboxes individually represents a huge productivity loss.  A much better approach is to centralize your messages in a single account (though you’ll need to be sure your chosen email hub gives you the option of sending outbound messages from your connected alias accounts).
Personally, I’m partial to using Gmail as a central hub, as it gives you the ability to connect multiple email addresses and send messages using all of these different accounts as your “From” address.  In addition, Gmail makes tons of different extensions and add-ons available (some of which I’ll mention below) to help you manage your inbox as efficiently as possible.
3.       Set up strong filters.
No matter what program you decide to use as your email hub, put some serious effort into the filters you create to manage incoming messages.  When it comes to productivity, there’s really no substitute to having inbound emails automatically filtered into a folder system that enables you to easily scan and follow up with your highest priority messages.
For a few ideas on possible filters to set up, consider the following:
  • Send messages from your supervisor or direct reports to a separate folder
  • Redirect emails from top priority clients to a separate area that’s immediately visible in your inbox
  • Automatically place newsletters or autoresponder courses into a sub-folder for later browsing
You’ll want to experiment with different filter options in order to see what works best for you.  Remember, the last thing you want is for a priority message to be hidden from your sight, so take care to check all folders after adding a new filter to your account!
4.       Separate individual messages from group emails.
One particular type of filter or label you’ll want to set up is a method that separates messages that are sent only to you from those that are addressed to an entire group.  This is especially important if you work within a large organization that sends frequent mass emails, as you’ll likely find it useful to prioritize personal communications over company-wide messages.
Depending on the email system you use, you can do this using either a filter or label.  For example, in the case of Gmail, you could simply add a color label or “<” identifier to individual messages, instead of redirecting these emails to a separate folder.
5.       Use the Email Game to get to Inbox Zero
Maintaining an “Inbox Zero” (that is, a totally empty inbox) is crucial for me to ensure that important messages don’t get buried amongst newsletters and spam emails.  However, I also know that, for plenty of people, the idea of wading through the thousands of messages in their inboxes in order to reach this point may seem overwhelming.
If you’re serious about getting to Inbox Zero, consider experimenting with Baydin’sEmail Game program.  Although it currently only works with Gmail accounts, you’ll find that it’s a fun, free way to process hundreds of inbox messages in a single go.
6.       Dedicate certain times of the day to answering emails.
This tip comes from Tim Ferriss’s popular book, “The Four Hour Work Week.”  Basically, if you check your email every time you think about it, you become a slave to your inbox, which prevents you from attaining the focus needed to get things done in other areas of your professional life.
The solution?  Set certain times throughout the day to check your messages – say,8:00 am, noon and 4:00pm.  Train your colleagues to understand that you’re only available via email during those hours, and use the rest of your newly-found free time to make progress on the tangible items on your “To Do” list.
7.       Split email messages by type.
In addition to only answering email messages at certain times of the day, I’m also big on splitting them up by different types.
For example, when I sit down to respond to emails, I might answer all of my meeting scheduling questions at once, before moving on to answering short questions, providing internal feedback, fielding questions from clients or sending personal messages.  Doing so helps me to stay organized (so that I’m not scheduling meetings on top of one another, for instance) and reduces the mental strain needed to shift back and forth between different message types.
8.       Make use of email template services.
If you find yourself typing the same messages over and over, you need an email template service, which will allow you to store snippets of text and add them to outgoing emails automatically.  Whether you use this type of tool to automatically follow up with clients, respond to link requests or email new prospects, the potential time savings can be immense!
For a few template service options, take a look at Gmail’s Canned Responses,AutoHotKeyTexter or Yesware.
9.       Experiment with keyboard shortcuts.
Nearly all email programs make use of a set of keyboard shortcuts that enable you to execute specific commands quickly and effectively.  Though these features can involve a bit of a learning curve when it comes to reading and implementing shortcuts, doing so can save you a tremendous amount of time over traditional email operations.
10.   Try Sanebox to weed out unimportant messages.
So far, at least a few of the hacks I’ve covered involve making sure you’re seeing and responding to your most important messages first.  And while you can accomplish this using filters, labels or other tools, an even faster way to clean up your inbox is to use a program called Sanebox.
For a small fee, Sanebox will automatically filter “unimportant” messages out of your Gmail inbox, relegating all other emails to a “SaneLater” folder that you can peruse at your leisure.  The program actually trains itself based on your activities, meaning that a small investment of time can result in an inbox that’s custom-tailored to your message handling preferences.
11.   Use Unroll.me to easily manage email subscriptions.
Another fun tool to take a look at when trying to get a grip on your email accounts is Unroll.me, which is particularly useful for unsubscribing from multiple lists at the same time.
Over time, we all get signed up for more subscription lists than we’ve bargained for – and left un-checked, these automated messages can take over your inbox.  Unroll.me is a great, free option for visualizing the number of subscription lists you’ve been added to, as well as automatically unsubscribing from the messages you no longer wish to receive.
12.   Install social CRM tools inside your email accounts.
To get even more out of your email account, make it do more than just serve up messages!  One of my favorite new email tools is Rapportive, which automatically pulls social media activity from your email contacts and displays it in a sidebar next to your messages.  It’s an especially useful option when email mentors and other business network members, as it enables you to quickly reference your contact’s recent online activity – providing a great jumping off point for starting new conversations.
13.   Address personal messages outside of working hours.
Although your results may vary, I’ve found it most effective to respond to personal messages outside of my working hours.  For some reason, responding to personal messages shifts me out of a productive mindset and makes me more likely to engage in time-wasting internet activities, rather than getting back down to business.
If you find yourself mysteriously winding up on Facebook, Twitter or any other personal website after responding to private messages, consider saving these activities for a time when you’ve finished your professional work for the day!
14.   Re-read your messages before you send them.
Sometimes, I’ll get typing so quickly when responding to email messages that my mind can’t keep up with what I’m writing.  As a result, spelling and grammatical errors can sneak into my messages and get sent out to customers and contacts – unless I’m careful to re-read them before pressing the “Send” button.
While it might seem like this hack actually increases the amount of time you spend on email, it pays off in terms of maintaining your professional reputation and ensuring the clarity of your messages.  Really, you aren’t saving any time if your recipient has to email you back and ask you what you meant with your original message!
15.   Take action – every time.
Finally, it should go without saying, but one of the most important things you can do to  manage your inbox more effectively is to take action on every piece of mail that you open – every time.
Instead of reading through a message and deciding to act on it later, take the time to either reply right away (if the time needed to compose a response is short), delete the message (if it’s unimportant) or archive it to a folder that will be emptied later (if you’ll need more time to draft a response).  Doing so will go a long way towards reducing the number of messages that sit idly by, clogging up your inbox unnecessarily.
So that, in a nutshell, is how I manage my email inboxes.  This system has worked for me for over ten years, but I’m always open to new ideas.  If you have any other email productivity hacks to share, leave me a message in the comments section below!
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