3 Ways To Get Others To Do Your Marketing For You Tweet

Marketing is a big job and it’s something you have to do regularly in order to reap the rewards. You shouldn’t cut corners in your marketing, of course, but if you could find ways to get some free help with it, wouldn’t that be good?

Did you know your customers can help you with your marketing?

If you do a good job and deliver for your customers, they’ll happily go out of their way to promote your brand. Not only can their help save you time and money butword of mouth marketing can be one of the best ways for you to attract even more happy customers.

Read on for some of the ways others can help you with your marketing:

1. Reviews

Product reviews are very valuable to your small business. Many people who shop online for a product or service will read reviews to help them make a decision. Your customers’ reviews and testimonials work wonders for helping you build credibility and trust with prospects.

No matter how well you tell people that you are an expert in your field, a positive review from a customer works better to make people take a chance in buying from you.

Consider adding a testimonials section to your website, if you don’t already have one. When you receive positive feedback, ask if you can share it. Actively managing your online reputation is also wise as you can find good reviews to share. Also pay attention to any not-so-good reviews to help you learn, improve, and grow.

2. Social Media

Social proof is powerful. Building a social media presence provides great opportunities to converse with your customers. When customers and prospects converse with your business publicly, they are opening the door to possible future business opportunities.

Every time your followers hit ‘like’ or ‘re-tweet’, they’re marketing your small business.

A good social media strategy will help you reap some significant rewards. The viral effect of a brand’s community can be amazing for business growth!

3. Referrals

Word of mouth referrals are great. It costs you nothing to acquire a new customer when this happens and referrals often become repeat and long-term clients.

Encouraging referrals is a great way to get customers to help you find new customers. Incentives work great. If you can offer incentives for referrals, you’ll get the attention of happy customers who want to be rewarded for helping your company succeed.

Happy customers will also do referrals for free when they see that you go above and beyond the average call of duty. Provide an above average customer experience andbe their favorite salesperson!

Don’t be afraid to ask happy customers for referrals.

Having go-to resources for client referrals and publishing case studies can be great for business. By illustrating your success with others, you can remove the barriers to buying for those who are shopping around and looking at you as a potential supplier.

You can’t rely on customers to do all of your marketing for you but with the nature of the internet, along with offline marketing and word of mouth referrals, the right strategies could see your cost of marketing go down and your results go up. Way up!

Tags: Small business, Business, Customer, Marketing, Review, Word-of-mouth marketing, Marketing and Advertising, Social Media